BETHANY YELLOWTAIL

Bethany Yellowtail  is an enrolled member of the Northern Cheyenne Nation, and was raised in the Mighty Few District of the Crow Nation by her parents Wailes and Lena Yellowtail. 

A 2009 graduate of the Fashion Institute of Design and Merchandising - FIDM, she started her fashion career at the BCBG Max Azria Group, moving on to become a lead pattern maker for several private label companies before launching her own brand in 2015.

She is the designer and CEO of B. Yellowtail, and the B. Yellowtail Collective, a brand initiative to support Native American, First Nations, and Indigenous entrepreneurs.

Bethany’s artistic vision and work is irremovable from her social justice vision for her community: not only does she provide employment for dozens of artists, Bethany was active in the No-DAPL and women’s rights movements, fundraising thousands of dollars through apparel sales, teaching ribbon skirt workshops on site at the water protector camp, and creating a silk scarf to represent the women’s march on Washington

In a world where indigenous images are often stolen and misappropriated, Bethany serves as an unapologetic arbiter of authenticity; a genuine voice who seeks to empower through design and representation.