Bethany Yellowtail is a fashion designer originally from the Crow (Apsaalooke) & Northern Cheyenne (Tsetsehestahese & So’taeo’o) Nations in southeastern Montana.

A 2009 graduate of the Fashion Institute of Design and Merchandising - FIDM, she started her fashion career at the BCBG Max Azria Group, moving on to become a lead pattern maker for several private label companies before launching her own brand.

She is the designer and CEO of B. Yellowtail, and the B. Yellowtail Collective  a brand initiative which sells and promotes handmade, heirloom quality jewelry, textiles and accessories crafted by carefully selected indigenous artists from all corners of North America.

Bethany’s artistic vision and work is irremovable from her social justice vision for her community: not only does she provide employment for dozens of artists, Bethany was active in the No-DAPL and women’s rights movements, fundraising thousands of dollars through apparel sales, teaching ribbon skirt workshops on site at the water protector camp, and creating a silk scarf to represent the women’s march on Washington

In a world where indigenous images are often stolen and misappropriated, Bethany serves as an unapologetic arbiter of authenticity; a genuine voice who seeks to empower her people through design and representation.


B.YELLOWTAIL LLC was founded in 2015 in Los Angeles, CA by Bethany Yellowtail and business partner Kim Meraz.