INDIGENOUSLY DESIGNED FOR ALL.
WE ARE A NATIVE AMERICAN - WOMAN OWNED FASHION BRAND FOUNDED BY DESIGNER BETHANY YELLOWTAIL.
WITH COMMUNITY & CULTURE AT THE HEART OF WHAT WE DO, WE'VE SET OUT TO SHARE AUTHENTIC INDIGENOUS DESIGN WITH THE WORLD.
NATIVE AMERICAN FOUNDER, DESIGNER & CEO OF B.YELLOWTAIL
Bethany Yellowtail is a member of the Northern Cheyenne Nation, and proudly hails from the Mighty Few District of the Crow Nation (Southeastern Montana).
A 2009 graduate of the Fashion Institute of Design & Merchandising, she founded her label in 2015 upon leaving a career in corporate fashion. Driven by the desire to see herself and her communities authentically and equitably represented in mainstream fashion, B.YELLOWTAIL has become a leading voice.
An award winning designer and business leader, in 2022 she was selected for Visas "She's Next in Fashion" and was recognized at the Green Carpet Fashion Awards alongside fellow honorees Aurora James, Rashad Robinson, and Tom Ford.
Bethany’s artistic vision and work is irremovable from her vision for her community. She is an active organizer in her Tribal nations and is passionate about using fashion as a tool to uplift Women and young girls, and to support MMIWG preventative resources.
In a world where Indigenous images are often stolen and misappropriated, Bethany serves as an unapologetic arbiter of authenticity; a genuine voice who seeks to empower through design and equitable representation.