INDIGENOUSLY DESIGNED FOR ALL.
WE ARE A NATIVE AMERICAN WOMAN OWNED FASHION & LIFESTYLE BRAND DEDICATED TO SHARING AUTHENTIC INDIGENOUS DESIGN WITH THE WORLD.
MEET OUR FOUNDER:
NATIVE AMERICAN FOUNDER, DESIGNER & CEO OF B.YELLOWTAIL
Bethany Yellowtail is a citizen of the Northern Cheyenne Nation, and proudly hails from the Mighty Few District of the Apsáalooke (Crow) Nation.
A 2009 graduate of the Fashion Institute of Design & Merchandising, she founded her label in 2015 upon leaving a career in corporate fashion. Driven by the desire to see herself and her communities authentically and equitably represented in mainstream fashion, B.YELLOWTAIL has become a leading voice.
An award winning designer and business leader, in 2022 she was selected for Visas "She's Next in Fashion" and was recognized at the Green Carpet Fashion Awards alongside fellow honorees Aurora James, Rashad Robinson, and Tom Ford.
Bethany’s artistic vision and work is irremovable from her vision for her community. She is an active organizer in her Tribal nations and is passionate about using fashion as a tool to uplift Women and young girls, and to support MMIWG preventative resources.
In a world where Indigenous images are often stolen and misappropriated, Bethany serves as an unapologetic arbiter of authenticity; a genuine voice who seeks to empower through design and equitable representation.