Bethany Yellowtail - fashion designer - Native American - Northern Cheyenne


Bethany Yellowtail  is a member of the Northern Cheyenne Nation, and proudly hails from the Mighty Few District of the Crow Nation (Southeastern Montana). She is the designer and founder of apparel brand B.Yellowtail.

A 2009 graduate of the Fashion Institute of Design and Merchandising, she started her fashion career at the BCBG Max Azria Group, moving on to become a lead pattern maker for several private labels specializing in Women’s dresses.

Since launching B.Yellowtail LLC In 2015, Bethany has become a leading voice in Native Fashion. An award winning designer and business leader, in 2022 she was selected for Visas "She's Next in Fashion" and was recognized at the Green Carpet Fashion Awards alongside fellow honorees Aurora James (Founder of Brother Vellies & the Fifteen Percent Pledge), Rashad Robinson (President at Color of Change), and Tom Ford.

Bethany’s artistic vision and work is irremovable from her vision for her community. She is an active organizer in her Tribal nations and is passionate about using fashion as a tool to uplift Women and young girls, and to support MMIWG  preventative resources.
In a world where Indigenous images are often stolen and misappropriated, Bethany serves as an unapologetic arbiter of authenticity; a genuine voice who seeks to empower through design and equitable representation.
byellowtail - logo - nativeamerican-owned-fashionbrandSHOP INDIGENOUS DESIGNED