NATIVE AMERICAN FOUNDER, DESIGNER & CEO OF B.YELLOWTAIL
Bethany Yellowtail is a member of the Northern Cheyenne Nation, and was raised in the Mighty Few District of the Crow Nation (Southeastern Montana). She is the designer and founder of LA based apparel brand B.Yellowtail, and the B.Yellowtail Collective, a brand initiative to support Native American, First Nations, and Indigenous entrepreneurs.
A 2009 graduate of the Fashion Institute of Design and Merchandising, she started her fashion career at the BCBG Max Azria Group, moving on to become a lead pattern maker for several private labels specializing in Women’s dresses. In 2015 she left the corporate fashion world to launch B.Yellowtail with her partner and co-founder Kimberly Meraz.
Bethany Yellowtail 2021
In a world where Indigenous images are often stolen and misappropriated, Bethany serves as an unapologetic arbiter of authenticity; a genuine voice who seeks to empower through design and representation.