Bethany Yellowtail is an enrolled member of the Northern Cheyenne Nation, and was raised in the Mighty Few District of the Crow Nation (Southeastern Montana). She is the designer and founder of LA based apparel brand B.Yellowtail, and the B.Yellowtail Collective, a brand initiative to support Native American, First Nations, and Indigenous entrepreneurs.
A 2009 graduate of the Fashion Institute of Design and Merchandising, she started her fashion career at the BCBG Max Azria Group, moving on to become a lead pattern maker for several private labels specializing in Women’s dresses. In 2015 she left the corporate fashion world to launch B.Yellowtail with her partner and co-founder Kimberly Meraz.
Bethany’s artistic vision and work is irremovable from her social justice vision for her community: not only does she provide employment for dozens of Indigenous artists, Bethany was active in the No-DAPL and Women’s rights movements, fundraising thousands of dollars through apparel sales, taught ribbon skirt/sewing workshops on site at the water protector camps, and created a silk scarf to represent the women’s march on Washington. She is an active organizer in her Tribal communities and is passionate about using fashion as a tool to uplift Women and young girls, Indigenous wellness initiatives, and to support MMIWG resources and preventative services for her people.
In a world where Indigenous images are often stolen and misappropriated, Bethany serves as an unapologetic arbiter of authenticity; a genuine voice who seeks to empower through design and representation.