In 2019, we met with Kerry Docherty (Co-Founder of FAHERTY) over coffee and instantly knew we were kindred brands. Driven by meaningful design, high quality product, and a thoughtful approach to storytelling, this family-owned company echoes our own ethos. Inspired by their commitment to do better by Indigenous peoples, we set out to join forces.
Aligned with shared values, we've created an industry-leading alliance that allows for Authentic Native design and representation to lead the way, while prioritizing equitable Indigenous partnerships. We are thrilled to announce that through each season of 2021-2022, we are releasing special collaborative designs with our friends at FAHERTY.
Bethany Yellowtail & Kerry Docherty in BigSky, MT 2021
Our ongoing partnership will continue to create even more opportunities for Native peoples. Since this summer, select works from B.YELLOWTAIL COLLECTIVE artists are now available in 40 FAHERTY stores nationwide. This major retail distribution is unprecedented in its positive economic impact for Indigenous makers and their families, giving way to a new standard of directly investing in our people and cultural arts.
Together, we are creating the change we wish to see in the fashion industry and beyond.