WE ARE A NATIVE AMERICAN OWNED AND OPERATED FASHION BRAND + RETAILER THAT SPECIALIZES IN STORYTELLING THROUGH WEARABLE ART.

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Our clothing is designed in house by Bethany Yellowtail while the #byellowtailcollective serves as our brand initiative to support the entrepreneurial spirit of Native American, First Nations, and Indigenous creators.

With tradition and culture at the heart of what we do, we've set out to share authentic Indigenous creativity with the world, while prioritizing economic opportunities for First peoples of Indigenous North America. 

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